Kevin Poulter

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Monthly Archives: April 2012

Solicitors Journal

Beware The Brand

Posted on April 13, 2012 by kevinpoulter • Leave a comment

We have recently emerged from a rebranding exercise in the office. Overnight, a transformation occurred: from the replacement of letterhead paper and the launch of a new website to receiving a collectible umbrella in a choice of two colours (red or blue) branded mugs, pens, pencils, post-it notes and mouse mats. Each item is emblazoned … Continue reading →

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