U.S. tech company Yahoo Inc is to face a class-action lawsuit in America. It is accused of illegally intercepting emails sent to Yahoo Mail accounts from non-Yahoo Mail users and using the content to focus advertising and boost revenue. Yahoo is accused of copying and analysing non-Yahoo Mail users emails, including attachments, in order to create “targeted advertising” for an estimated … Continue reading
Snapchat CEO, 24 year-old Evan Spiegel, has said that an initial public offering (IPO) is “really important” for the ephemeral social media platform. Since it launched in 2011, Snapchat has grown to 100million registered users actively engaging with the platform each day. Of those, 65% upload ‘snaps’ – photos, pictures and videos – which are shared … Continue reading
There have been no formal announcements, but rumour and speculation is already turning into believable fact around Apple’s entry into the subscription television market. Although Apple TV hardware has been around for a few years, it has lost out in part to the likes of Google’s cheaper Chromecast offering and other similar products in recent months. This has not been … Continue reading
New apps, including Periscope and Meerkat, can make anyone with a smartphone into a live newscaster. For business, this could mean a rethink of how live events are delivered and what can be done to protect valuable online and offline content. I joined the Arise News team to discuss the impact of live social broadcasting on … Continue reading
Is the introduction of a standard minimum wage always bad for business? Studies can argue either way, but the long term social and cultural impact of a minimum hourly rate can be seen in nearly all developed countries. The teething pains can be acute, however, especially in the service sector. On a global level, the right … Continue reading
Whether it is a win for the consumer or a warning to Google, the possibility of blocking mobile advertisements could be the biggest game-changer in marketing since the introduction of mobile advertising less than ten years ago. It is estimated that the mobile internet market is worth $69billion this year alone, with that set to rise … Continue reading
In the run-up to the General Election, I contributed a guest-blog to Byfield Consultancy, a specilaist legal PR and Communications agency in London. An earlier version of the blog can be viewed on the Byfield Consultancy website and is, in part, reproduced below. The YouTube election YouTube reached its tenth birthday in April 2015 and the … Continue reading
Kevin Poulter 