End of year round-ups are all well and good, but what can we learn from the mistakes of the past 12 months? As well as planning resolutions for 2014, we should take time to look (and laugh) at some of last year’s most cringe worthy social media mistakes and how to avoid more of the same. … Continue reading
It is no secret that businesses can benefit from using social media effectively. National and international brands have managed their social media presence so well that new customers have come to them to share in the fun and old customers have remained loyal. But if at first you don’t succeed, should you give up and move on or … Continue reading
Whether it’s real or the work of mischievous hackers, an outburst on Twitter today, seemingly from the troubled retailer’s own employees, highlights a problem many employers may face in the coming years. HMV’s 62,561 Twitter followers received a twenty minute tirade of messages from workers in the process of being dismissed. Initially light-hearted, the missives soon … Continue reading
Kevin Poulter 