Social media mishaps of 2013: what can we learn?
In the News / Social Media

Social media mishaps of 2013: what can we learn?

End of year round-ups are all well and good, but what can we learn from the mistakes of the past 12 months?  As well as planning resolutions for 2014, we should take time to look (and laugh) at some of last year’s most cringe worthy social media mistakes and how to avoid more of the same.  … Continue reading

I’ve started so I’ll finish: planning your social media strategy
Social Media

I’ve started so I’ll finish: planning your social media strategy

It is no secret that businesses can benefit from using social media effectively.  National and international brands have managed their social media presence so well that new customers have come to them to share in the fun and old customers have remained loyal.  But if at first you don’t succeed, should you give up and move on or … Continue reading