Transport operators are learning the benefits of Twitter, Facebook and other networks to develop a dialogue with passengers and avoid reputational damage at times of disruption. In a crisis situation as in life, the many tentacles of social media may be annoying distractions, but if you plan well and engage properly, social media may prove … Continue reading
Richard Branson has sparked controversy by introducing a new uniform for staff on his Virgin Rail franchise. Of particular concern are the blouses that female employees complain “leave little to the imagination”. The business guru is no stranger to controversy, often courting the press with off the wall stunts to gather publicity for his numerous … Continue reading
Kevin Poulter 