Wearables may be strengthening their grip in the tech marketplace, but will Fitbit have what it takes to go the distance? As the eight year old company which makes wearable health devices is set to raise between $350million and $500million from an initial public offering (IPO), it is a good time to ponder whether this … Continue reading
U.S. tech company Yahoo Inc is to face a class-action lawsuit in America. It is accused of illegally intercepting emails sent to Yahoo Mail accounts from non-Yahoo Mail users and using the content to focus advertising and boost revenue. Yahoo is accused of copying and analysing non-Yahoo Mail users emails, including attachments, in order to create “targeted advertising” for an estimated … Continue reading
Snapchat CEO, 24 year-old Evan Spiegel, has said that an initial public offering (IPO) is “really important” for the ephemeral social media platform. Since it launched in 2011, Snapchat has grown to 100million registered users actively engaging with the platform each day. Of those, 65% upload ‘snaps’ – photos, pictures and videos – which are shared … Continue reading
New apps, including Periscope and Meerkat, can make anyone with a smartphone into a live newscaster. For business, this could mean a rethink of how live events are delivered and what can be done to protect valuable online and offline content. I joined the Arise News team to discuss the impact of live social broadcasting on … Continue reading
Whether it is a win for the consumer or a warning to Google, the possibility of blocking mobile advertisements could be the biggest game-changer in marketing since the introduction of mobile advertising less than ten years ago. It is estimated that the mobile internet market is worth $69billion this year alone, with that set to rise … Continue reading
After years of conspiracy theories, anticipation and disappointment, Apple finally launched its catchily named AppleWatch on 24 April 2015. Will this change the horological world the way that the iPhone changed the mobile marketplace, or is this one innovation too far? First indications are that the AppleWatch will dominate the smartwatch market from day one. … Continue reading
Earlier this year, a survey found that 58% of Facebook users don’t care about their privacy online, but it hasn’t stopped Facebook addressing this issue head on. The social network has introduced a dinosaur advisor across it’s worldwide interface to bring users out of the ‘privacy stone-age’. Nicknamed the ‘Zuckersaurus’ after it’s founder, the animated dinosaur will … Continue reading
I joined Jayson Mansaray in the Arise TV studio to discuss the much publicised Celebrity Photo Hack (as it has been labelled). Hollywood film stars, including Jennifer Lawrence, and other celebrities are believed to have had their private phones and files hacked, possibly due to security flaws in Cloud storage facilities. Watch the interview below with some … Continue reading
Kevin Poulter 