Employment Issues / Social Media

Tesco: every twitter helps?

TweetA senior Tesco manager who tweeted that shutting five depots was an example of “awsome teamwork” and #worldclass has come under fire in Westminster.

Distribution Director Steve Strachota sent the tweet about the re-structuring of  Tesco distribution centres which will see thousands of posts transferred with some quite possibly at risk of redundancy.  The depots facing closure are in Harlow, which has 800 staff, Barlborough, near Chesterfield, with 400 employees and Weybridge, which has 650 staff.

Robert Halfon, the MP for Harlow, has suggested that the Twitter post was “seemingly celebrating” the closures.  Tesco has issued a statement apologising for any offence caused by the tweet, stating “This tweet was intended to acknowledge that difficult decisions had been taken in order to make significant changes to our distribution network.”  It went on to explain that Strachota has “spoken to our colleagues at Harlow in person to explain this and they recognised that it should be seen in that context.”

Strachota has not been available to comment on his tweet personally, however.

It has been reported that following communication with Tesco workers in his constituency, Mr Halfon has written to Tesco accusing its senior managers of “wallowing” in what they have done.  “I find it very sad that a company that I have had huge respect for seems to be so callous in their treatment of workers, many of whom have given over 20 years of service to Tesco.”

The MP for Harlow has tabled an Early Day Motion calling for the House of Commons to voice disappointment at Tesco’s “treatment” of the affected staff.

It is not unusual for employees to speak out on Twitter or other social media sites, to communicate with friends, the online community at large or engage with other employees.  It is more unusual, howver, for senior employees to be so outspoken, particularly on sensitive topics such as changes in the workforce and in such a thoughtless manner.

Prevention better than cure

It maybe unusual for an employer to apologise for the comments made by its employees if speaking in a personal capacity.  By doing so, there is an argument that Tesco has assumed some responsibility, which could open it up to a claim of vicarious liability.  Disclaimers on social media profiles will go some way to distance an organisation from its employees, but they are less likely to have the desired effect when an individual is recognised as, or holding themselves out as a representative or spokesperson.

To reduce any risk of liability, employers should make all employees aware of any social media policy it has in place and ensure that they are followed.  Monitoring social media output is one way to reduce risk but, as with most things, prevention is better than cure.

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One thought on “Tesco: every twitter helps?

  1. Pingback: Social media mishaps of 2013: what can we learn? | Kevin Poulter

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