Uber hit the headlines again this month. First following its announcement that it was partnering with UN Women to  “work together around the world toward a shared vision of equality and women’s empowerment.”  It promised to create one million jobs for women in the next 5 years within it’s global company, now operating in over 30 countries.  What a coup!

Then, earlier this week, it hit the news again, as the Executive Director of UN women, Phumzile Mlambo-Ngcuka, denied such partnership to exist.  Not mincing her words, she declared:  “I want to assure you that not only are we listening, we are aligned. And I also want to assure you that UN Women will not accept an offer to job collaboration on job creation with Uber — so you can rest assured about that.”

This U-turn (pun intended), comes on the back of further regulatory issues in cities and countries around the world, a push towards better communications in Europe and demands from US drivers for employee status.

I joined Michael Wilson in the Arise News studio in London to discuss the latest PR problems for Uber and ask, what can they do now?